Are your intentions for being on Facebook more of a business or social nature?
Defintely keep reading if your answer was for business purposes.
If you didn’t know this, Facebook is the 2nd most trafficked website on Earth. If you are a marketer, and that doesnât get you excited, you may need to check your pulse to make sure your actually alive.
With that being said, there are numerous features and options on Facebook to permit
itâs users to connect, converse and share with others. If you realize that the “law of reciprocity” is a very powerful force on Facebook, then this concept will allow you tap in the platform’s business building properties. In lamens terms if you do âthisâ for a Facebook friend they will usually
feel obligated to âdo itâ back to you.
What I mean is that if you make nice compliments on someoneâs picture, they
will more than likely do the same on yours. On the same note, if you never comment on other peopleâs posts, pictures, or videos, you will probably never get comments from them.
So this moves us to to important, but often overseen features on Facebook.
These features are so simple to use that the average marketer will disregard them as ineffective.
I am referring to the “comment” & “like” buttons. As we are under going our Facebook marketing, never loose sight that we want our viewers interested in our content and interacting with us. The more that people read your posts, the more likely they
will want to know more about you and then click on your links that take them to
your business/service/products.
Do you see the how this progresses?
This is really a âgive & takeâ relationship and Facebook knows this. This is why you want your daily Facebook activities to be spent reading other’s content and clicking the “like” button if you really approve of it.
Donât you like it when someone makes a nice compliment to you, whether itâs regarding
what your wearing or your new haircut? Let’s face it, we all like receiving compliments, but then feel somewhat obligated to return a compliment to the person who originally gave it. Itâs human nature to enjoy receiving compliments
and then give them back to the same person.
Keep in mind that merely “liking” 50 posts a day is not going to make you a Facebook marketing guru, but it will help. Itâs the same in actual life, people will know that you donât mean it, so donât overuse them in the social media realm.
Allowing more flexibility & creativity for the user is the “comment” button. Now
you can append your own personal insight to someoneâs content. This can be positive, disapproving
or neutral, so weigh up what your going to say cautiously before posting it.
To take it a stride further, if your wily, your comments can interest other people to
click on your profile to give yourself more exposure. This is an overlooked practice.
So be interesting, helpful and enlightening and this will catch the attention of others to your profile.
When these easy to use features are used regularly in your Facebook
marketing they will foster relationships with others and generate a “buzz” of attention.
Your audience will be naturally wanting to follow & learn from you. This, eventually,
leads to more exposure, traffic and profits.
Facebook Marketing is something Bert uses daily to build his business. See the video tutorial that shows you how to implement this social media technique.
